The American Press Institute envisions an inclusive democracy and society, where communities have the news and information they need to make decisions and thrive.
Trustworthy election coverage is an important part of that vision. So when we looked at the latest research on how Americans view news about elections, we noted several findings local media especially may want to use to start conversations about how they gain trust this year with their community.
The research, which we conducted with the Associated Press-NORC Center for Public Affairs Research as part of our Media Insight Project, offers points of hope. Most adults follow news about presidential (78%) and local and state elections (64%) at least somewhat closely, and many report frequently receiving news about elections from national (50%) and local (39%) news outlets.
But the need to build relationships and prioritize community engagement is also evident.
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