Jeff Koyen
Imagine a digital location where freelance writers can pitch story ideas and editors can manage invoices with a just a click of a button. Startup company Assignmint has made this possible. Based in Venice, Calif., Assignmint officially launched in April and opened a public beta last month at assignmint.com.

Chief executive officer and founder Jeff Koyen said the idea for Assignmint came from his own personal background. Koyen worked for more than 20 years as a freelance writer and as an editor for publications such as New York Press, Forbes Traveler, and Travel + Leisure. After working on both sides of the table, Koyen said he saw a need for a system that could manage the workloads of freelancers and editors.

Assignmint is a browser-based system that can be accessed anywhere. “It’s very quick, secure software that creates a better user experience,” Koyen said.

The software language is written to be intuitive, Koyen said. Functions include story pitches, logging assignments, and filing invoices.

Koyen said he paid for the project’s initial development, but he has since found private investors to help with funding. According to him, Assignmint will offer a free account to individual freelancers, but editorial teams are given the option to pay for a premium subscription with extra features. Those can be purchased for about $10 per month, Koyen said.

The Assignmint team includes chief technology officer John Engstrom and an advisory board made up of media professionals, including Us Weekly co-managing editor Michael Quinones, journalism professor Aileen Gallagher, and freelance journalist and editor Alexander Zaitchik.

“Our goal is to eliminate all the paperwork that comes with invoices and contracts, so writers and editors can get to their real work,” Koyen said. “We’re creating a product that speaks realistically to both sides and empowers conversations between writer and editor.”

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