Ferag Americas has had success with its “special promotions” available only on its website. Each month, Ferag offers discounts on various spare parts for its equipment. Vice president of sales Barry Evans said the promotions have been successful because they’re parts that are in high demand.
“Our spare parts manager bases the special promotion on frequently purchased items, so it’s not like it’s some obscure part that we’re trying to get rid of,” Evans said. “It does tend to generate business. Customers have sometimes even said that they wait for the stuff they need to go on special so they can get it at that 10 percent discount.”
In a time when revenue is hard to come by, many manufacturers cringe at the thought of discounting any product unless it absolutely will not sell at full price, but Evans has a different take.
“Sure we might be losing a bit of money on the actual sale, but we’d also like to think that sometimes we get people to purchase more than what they would have otherwise or a different product than what they were originally looking for,” he said.
Over the holiday season, the promotion was even extended to every Ferag product, with a 5 percent discount on any order.
“It’s all about customer service these days, so we try to do whatever we can to help our customers get through this tough time,” Evans said.