For publishers, it’s a simpler way to gauge what readers are feeling and thinking outside of the traditional commenting section. The idea was to make it “easy and fun,” according to co-founder and chief executive officer Porter Bayne.
With media partners like the Bangor (Maine) Daily News, Fast Company and ProPublica working with them, Bayne said publishers have seen an increase in their reader engagement and the reactions readers leave have given them more insight in terms of their editorial strategy.
To use ReadrBoard, publishers just need to sign up and drop in some code on their webpage. ReadrBoard provides publishers with an analytics dashboard to see what on the website is getting more reactions and how long readers stay on site. According to the ReadrBoard website, the platform is getting used on 15 percent of pageviews for their partners. Other features include a summary button that displays a summary of all reactions on the page. Readers can also check out a live stream of reactions from around the web at readrboard.com/stream.
Bayne said the next step is to roll out automated tools and an upgraded dashboard. His goal is to keep the service free and to help publishers over time “directly drive traffic and revenue.”
“ReadrBoard is not meant to replace comments,” Bayne said. “Comments are a reaction to other people, to carry a conversation. ReadrBoard is meant to respond to the content.”