Ricardo Bilton | Digiday | 7/29/2014
Although BuzzFeed’s recent plagiarism scandal is giving some journalists a healthy case of schadenfreude, it’s still unlikely to do much near-term harm to the publisher’s relationship with ad buyers.
Bradley Johnson | Advertising Age | 6/23/2014
Total spending among the 100 Leading National Advertisers reached a record $108.6 billion in 2013, passing the previous spending peak set in pre-recession 2007.
Ricardo Bilton | Digiday | 6/17/2014
Ad execs in Cannes, awash in a sea of rosé this week, need not drink to drown any sorrows: The advertising industry, it turns out, is doing just fine.
Neal Lulofs | Alliance for Audited Media | 6/17/2014
All U.S. newspapers have the opportunity to participate in AAM’s Audience Snapshot, a voluntary program that enhances print and digital circulation data with print and online audience metrics.
Dominic Ponsford | PressGazette | 6/13/2014
The Sun today launched one of the biggest newspaper marketing campaigns ever in the UK as it sent a newspaper to nearly every household in England.
Lucia Moses | Digiday | 6/11/2014
Publishers are increasingly looking to native advertising to solve their revenue problems. But there is still no industry-wide consensus of who should create the ads’ content, or how they should be priced, measured and distributed — not to mention whether they’re even all that effective.
Lauren Hockenson | GigaOM | 6/5/2014
Twitter’s mobile ad game is shaping up: after acquiring mobile ad exchange MoPub in October, the company announced on Thursday that it’s bought native advertising company Namo Media.
Lucia Moses | Digiday | 6/5/2014
Native advertising presents a Catch 22 for publishers.
James Avery | Digiday | 6/4/2014
Native advertising has a serious image problem: It gets conflated with sponsored content far too often. For example, this Forbes list of native ad “battlegrounds” focuses mainly on sponsored content as hosted by traditional publishers.
Lucia Moses | Digiday | 6/2/2014
At a time when reports of phony Web ad impressions are spooking digital advertisers, two leading industry auditing firms are merging to bring more confidence to the digital advertising ecosystem.  
Tom Grubisich | Street Fight | 6/2/2014
Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually  in the face?  
Michael Sebastian | Advertising Age | 5/29/2014
Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.  
Lucia Moses | Digiday | 5/23/2014
Data journalism is getting the native ad treatment.
Jack Sommers | The Huffington Post UK | 7/23/2014
John McDermott | Digiday | 7/24/2014
Diego Vasquez | Media Life Magazine | 7/25/2014