As Advance publications began dropping print frequency and betting its newspapers’ future on digital ad sales five years ago, part of the premise was that print advertising would only continue to decline — and by a lot, not a little.
We’re pleased to announce new enhancements to the audience insights dashboard. Starting today, advertisers can access key insights about the people they reach with ad campaigns and through tailored audiences.
All publishers are trying to crack the nut of native advertising at scale. Some are running such ads on other sites in their own portfolios, extending advertisers’ campaigns on social media or pushing them through programmatic platforms.
Media executives insist their native ads are always clearly labeled to avoid confusing readers over which articles came purely from editorial staff and which content an advertiser paid to produce and run.