Although BuzzFeed’s recent plagiarism scandal is giving some journalists a healthy case of schadenfreude, it’s still unlikely to do much near-term harm to the publisher’s relationship with ad buyers.
Total spending among the 100 Leading National Advertisers reached a record $108.6 billion in 2013, passing the previous spending peak set in pre-recession 2007.
Ad execs in Cannes, awash in a sea of rosé this week, need not drink to drown any sorrows: The advertising industry, it turns out, is doing just fine.
All U.S. newspapers have the opportunity to participate in AAM’s Audience Snapshot, a voluntary program that enhances print and digital circulation data with print and online audience metrics.
The Sun today launched one of the biggest newspaper marketing campaigns ever in the UK as it sent a newspaper to nearly every household in England.
Publishers are increasingly looking to native advertising to solve their revenue problems. But there is still no industry-wide consensus of who should create the ads’ content, or how they should be priced, measured and distributed — not to mention whether they’re even all that effective.
Twitter’s mobile ad game is shaping up: after acquiring mobile ad exchange MoPub in October, the company announced on Thursday that it’s bought native advertising company Namo Media.
Native advertising presents a Catch 22 for publishers.
Native advertising has a serious image problem: It gets conflated with sponsored content far too often. For example, this Forbes list of native ad “battlegrounds” focuses mainly on sponsored content as hosted by traditional publishers.
At a time when reports of phony Web ad impressions are spooking digital advertisers, two leading industry auditing firms are merging to bring more confidence to the digital advertising ecosystem.
Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face?
Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.
Data journalism is getting the native ad treatment.