To block ads or not to block ads on your mobile device? That’s the philosophical dilemma facing consumers since Apple added support for ad blockers to its iPhone operating system a couple of weeks ago.
The first 20 years of online advertising helped fuel the growth of the Internet, but have often been marked by a deterioration of the audience experience.
Ron Amram has been in the brand marketing business for about 20 years. In the 2000s he was media director for Sprint’s prepaid cellular group, mainly figuring out where the carrier should spend its ad dollars—print, outdoor, digital, or broadcast.
Ad blocking’s rapid rise is bad news for just about every publisher, but few are reorganizing in response to it.
This just in: AOL, itself acquired by Verizon for $4.4 billion earlier this year, has announced that it is making another purchase of its own.
We have reached the mobile tipping point. The average person now spends nearly three hours per day using their mobile devices for non-voice activities, such as surfing the web, texting and playing games.
Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble.
In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed on Thursday announced a one-year partnership to further harness the power of data and branded content.
To hear some agencies tell it, hard news is a risky place for advertisers and should be avoided. Yet Bloomberg Media Group is taking the opposite view, making it easier for advertisers to place their messages amid its newsiest content.
Depending on the video platform, advertisers generally have to choose between autoplay or user-initiated video. Flipboard wants to offer both in the same unit.
Search engines and Web publishers are bleeding billions of dollars in lost ad revenue from ad blocking, the act of installing browser tools that identify and remove advertisements.
Newspaper sales in Ireland, as elsewhere, continue to slide. But it would appear from the latest Audit Bureau of Circulations (ABC) statistics that decline has slowed just a little in the Republic while, north of the border, the downward trend is more marked.
No two ads on Marc Maron’s WTF podcast are ever really the same.