Rick Edmonds | Poynter | 7/27/2015
As Advance publications began dropping print frequency and betting its newspapers’ future on digital ad sales five years ago, part of the premise was that print advertising would only continue to decline — and by a lot, not a little.
Rachel Raudenbush | Digiday | 7/24/2015
While most publishers rushed to set up content studios and nab native ad revenue, Politico has been slow to enter the field of branded content.
Sahil Patel | Digiday | 7/23/2015
With its video advertising business growing, AOL now wants advertisers to shake off their reliance on standard pre-rolls.
Lucia Moses | Digiday | 7/22/2015
Advertisers may be obsessed with native advertising, but few are sure about how to make sure it’s working.
Jasper Jackson | The Guardian | 7/8/2015
The New York Times is setting up a dedicated creative team for its ‘paid posts’ in London in a bid to attract more international clients.
Ricardo Bilton | Digiday | 7/8/2015
Publishers like to bemoan the state of display ads. Some are taking matters into their own hands.
Andrew Bragdon | Twitter | 7/6/2015
We’re pleased to announce new enhancements to the audience insights dashboard. Starting today, advertisers can access key insights about the people they reach with ad campaigns and through tailored audiences.
Lucia Moses | Digiday | 6/18/2015
The rise of viewability has caused headaches for premium online publishers, with brand advertisers demanding that their ads actually have a chance of being seen by humans.
Lucia Moses | Digiday | 6/16/2015
All publishers are trying to crack the nut of native advertising at scale. Some are running such ads on other sites in their own portfolios, extending advertisers’ campaigns on social media or pushing them through programmatic platforms.
Michael Sebastian | Advertising Age | 6/11/2015
Media executives insist their native ads are always clearly labeled to avoid confusing readers over which articles came purely from editorial staff and which content an advertiser paid to produce and run.
Ricardo Bilton | Digiday | 6/10/2015
The rise of viewability on mobile is already having a big impact on the designs of publishers’ mobile sites.
Mike Shields | WSJ | 6/8/2015

It’s never been easy for advertisers to get people to pay attention to them. It’s even harder when millions of people literally can’t hear their commercials.


Kate Kaye | Advertising Age | 6/8/2015
The Internet of Things has promised to turn our everyday interactions with stuff into data for logistical and marketing applications.