Ad/Circ

Tom Grubisich | Street Fight | 4/28/2015
The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big.
Christopher Heine | AdWeek | 4/28/2015
Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation.
Sydney Ember | New York Times | 4/27/2015
Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars.
Ricardo Bilton | Digiday | 4/23/2015

Journalism jobs continue to evaporate. A telling moment came this week, when a Pulitzer was awarded to a reporter who has since quit the profession for PR. He couldn’t pay the rent.

 

Liam Stack | New York Times | 4/20/2015
An internal review by BuzzFeed last week found three instances when editors deleted posts after an advertiser or employees from the company’s business side complained about their content, according to a memo sent to staff members on Saturday by the news and entertainment website’s editor in chief.
Mark Duffy | Digiday | 4/17/2015
Native advertising doesn’t sell for brands. It does little for consumers looking to make a product choice. And it continues to compromise editorial content. 
Tim Peterson | Advertising Age | 4/17/2015
Snapchat is refining its pitch to advertisers: It's like traditional media -- but on a phone and with a big audience of people less likely to check out traditional media such as linear TV or print magazines.
Ricardo Bilton | Digiday | 4/7/2015
Publishers are wrapping their heads around the rise of viewability and programmatic at the same time,  but they’re finding that the two aren’t easy to tackle simultaneously.
Nikhil Hunshikatti | INMA | 4/7/2015
The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications.
AdWeek | 4/6/2015
As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to marketers.
Lucia Moses | Digiday | 4/3/2015
Medium was created by Twitter’s founders, gets contributions from notables like Water Isaacson and Elon Musk, and has blogging tools writers love. But being a media darling only gets you so far.
Kurt Wagner | re/code | 4/1/2015

Your Twitter profile may soon include a new decoration: Advertising.

 

Tessa Wegert | Contently | 3/31/2015
Can a native ad be as engaging as editorial content on The New York Times?
Ken Doctor | Capital New York | 4/28/2015
Ravi Somaiya | New York Times | 4/30/2015
Amy Mitchell | Pew Research Center | 4/29/2015
Kevin Rector | Baltimore Sun | 4/27/2015
Press Release | McClatchy Company | 4/27/2015