Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to target messages like never before.
It was a was a throwaway line on the 50th slide in a PowerPoint deck. But that seemingly innocuous bullet point -- "Time as a currency to trade?" -- stands to upend the digital-advertising industry.
LAS VEGAS, Nevada – September 29, 2014 – Global Ad Distribution, the industry’s leading expert in alternate home delivery solutions, has been selected by The Sun News in Myrtle Beach, South Carolina, to manage all aspects of its home delivery operations.
The new software release focuses on usability and efficiencies to create a more productive and natural end-user workflow.
Content-recommendation widgets are everywhere online these days, but not every publisher is going crazy over them.
Newsstand circulation continued its accelerating decline during the first half of 2014.
With its BrandView native advertising segment now in full swing regionally and FamilyShare.com already attracting national native advertisers, Utah’s Deseret Digital Media is looking to expand its other platforms with this revenue source, Erica Sweeney reports. BrandView was officially launched in December 2013 on the company’s KSL.com, FamilyShare.com and DeseretNews.com sites.
Although BuzzFeed’s recent plagiarism scandal is giving some journalists a healthy case of schadenfreude, it’s still unlikely to do much near-term harm to the publisher’s relationship with ad buyers.
Total spending among the 100 Leading National Advertisers reached a record $108.6 billion in 2013, passing the previous spending peak set in pre-recession 2007.
Ad execs in Cannes, awash in a sea of rosé this week, need not drink to drown any sorrows: The advertising industry, it turns out, is doing just fine.
All U.S. newspapers have the opportunity to participate in AAM’s Audience Snapshot, a voluntary program that enhances print and digital circulation data with print and online audience metrics.
The Sun today launched one of the biggest newspaper marketing campaigns ever in the UK as it sent a newspaper to nearly every household in England.
Publishers are increasingly looking to native advertising to solve their revenue problems. But there is still no industry-wide consensus of who should create the ads’ content, or how they should be priced, measured and distributed — not to mention whether they’re even all that effective.