Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.
The New York Times' 20 most-popular stories of 2014 included two from its news-explainer section The Upshot: "Where Are the Hardest Places to Live in the U.S.?" (No. 10) and "Is It Better to Rent or Buy?" (No. 19).
It’s hardly conventional for a Web publisher to promote an ad giveaway with a full-page newspaper ad, but DailyMail.com has reason to be especially aggressive.