Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble.
To hear some agencies tell it, hard news is a risky place for advertisers and should be avoided. Yet Bloomberg Media Group is taking the opposite view, making it easier for advertisers to place their messages amid its newsiest content.
Newspaper sales in Ireland, as elsewhere, continue to slide. But it would appear from the latest Audit Bureau of Circulations (ABC) statistics that decline has slowed just a little in the Republic while, north of the border, the downward trend is more marked.