There is no shortage of ebullient forecasts for the future of programmatic advertising. Growth is up and to the right. Automation is here and everyone must adapt. Madison Avenue is becoming like Wall Street.
Three of the UK’s four large regional newspaper groups are to pool their digital advertising space, giving brands access to more than 50 million online readers as they attempt to fight back against the drain of ad spend to tech companies such as Microsoft, Google and Facebook.
Jake Silverstein, editor-in-chief of The New York Times Magazine, and Andy Wright, its publisher, have visited 10 cities in the last two months to tell CMOs and agency execs about the changes they're bringing to the magazine.
Call it addition by subtraction, or deduction over misdirection. The commercial progress of Talking Points Memo is a telling lesson in the maturation of digital native news companies.
Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.
Time Inc. (TIME) reported earnings of $0.41 a share in the third quarter of 2014, down from $0.67 at this time last year.
You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The
New York Times CEO Mark Thompson is not ashamed the world knows intimate details about his company’s struggles.
Notre Dame sports is in the DNA of South Bend, Indiana, where more is definitely more.
U.S. ad spending grew at a so-so pace during the first half of the year, up 3.1 percent after disappointing results in second quarter.
Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to target messages like never before.
It was a was a throwaway line on the 50th slide in a PowerPoint deck. But that seemingly innocuous bullet point -- "Time as a currency to trade?" -- stands to upend the digital-advertising industry.
LAS VEGAS, Nevada – September 29, 2014 – Global Ad Distribution, the industry’s leading expert in alternate home delivery solutions, has been selected by The Sun News in Myrtle Beach, South Carolina, to manage all aspects of its home delivery operations.