Ad Meter: It's not just for Super Bowl ads anymore.
Ad-buying giants Starcom MediaVest Group and ZenithOptimedia said they have signed on to use comScore Inc.'s online advertising ratings system.
Real-time news alert service Breaking News has an interesting experiment with units that are, in effect, sponsored content.
Each year at budget time, circulation executives ask how they should allocate their news media company’s acquisition budgets among channels. Here are some solid theories explained, numbers crunched, and lessons learned regarding the value of micro-targeting subscriber acquisition.
Everyone's talking about cross-platform media, but not many brands are doing it very well.
Publishers Circulation Fulfillment, Inc. Launches Full Route Management Services as Part of their Technology Solutions Offering
Publishers Circulation Fulfillment, Inc. announced it recently began providing route management technology services to RSI, a subsidiary of the Boston Globe, that runs newspaper delivery operations in the in the Nantucket, Martha’s Vineyard, and lower Cape Cod areas.
To receive the certification, digital sales professionals must complete an examination, which covers general comprehension of the interactive advertising ecosystem, selling digital media and analyzing campaign performance.
New ad-booking platform opens the way for seamless, multi-channel buying.
Newspapers claiming automation mailing rates for their Periodicals newspapers or Standard Mail flats not eligible for Enhanced Carrier Route rates face new hurdles on Jan. 26, 2014, as the U.S. Postal Service’s mandates for Full-Service Intelligent Mail Barcodes (IMbs) kick in.
Star Tribune Unveils Upgraded StarTribune Weekly Ads to Streamline Shopping Experience and Give Advertisers More Options
Star Tribune Media Company today unveiled new enhancements to Star Tribune Weekly Ads, the digital preprint solution that enables print advertisers to reach thousands of additional, motivated shoppers on StarTribune.com, Minnesota’s most-visited local website.
Does the internet need a TV-like upfront? Conventional wisdom was no -- unlike TV, there's no scarcity on the web, and little to buy six or nine months in advance.
On the day that Facebook is expected to announce the Facebook phone, it is being predicted that almost 30% of all mobile display ads will go to the social network this year.
Online publications should focus on immediate online transactions to replace declining advertising revenue.