Celeste LeCompte | NiemanLab | 11/12/2015

The first time I installed an ad blocker on my browser was in 2006. I don’t remember how I heard about Adblock Plus, but I do remember feeling a rush of satisfaction as the ads disappeared.


Jessica Davies | Digiday | 10/12/2015

Last week the heads of leading publisher content marketing studios gathered in London at Digiday’s WTF event to debate the latest opportunities and challenges in native advertising.


Brian X. Chen | New York Times | 10/1/2015
To block ads or not to block ads on your mobile device? That’s the philosophical dilemma facing consumers since Apple added support for ad blockers to its iPhone operating system a couple of weeks ago.
Jason Kint and Vincent Peyrègne | re/code | 9/25/2015
The first 20 years of online advertising helped fuel the growth of the Internet, but have often been marked by a deterioration of the audience experience.
Ben Elgin, Michael Riley, David Kocieniewski, Joshua Brustein | Bloomberg | 9/25/2015
Ron Amram has been in the brand marketing business for about 20 years. In the 2000s he was media director for Sprint’s prepaid cellular group, mainly figuring out where the carrier should spend its ad dollars—print, outdoor, digital, or broadcast.
Ricardo Bilton | Digiday | 9/9/2015
Ad blocking’s rapid rise is bad news for just about every publisher, but few are reorganizing in response to it.
Ingrid Lunden | TechCrunch | 9/4/2015
This just in: AOL, itself acquired by Verizon for $4.4 billion earlier this year, has announced that it is making another purchase of its own.
Bill Cromwell | Media Life | 9/2/2015
We have reached the mobile tipping point. The average person now spends nearly three hours per day using their mobile devices for non-voice activities, such as surfing the web, texting and playing games.
Jean-Louis Gassée | Monday Note | 8/31/2015
Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble.
Marty Swant | AdWeek | 8/28/2015
In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed on Thursday announced a one-year partnership to further harness the power of data and branded content.
Lucia Moses | Digiday | 8/27/2015
To hear some agencies tell it, hard news is a risky place for advertisers and should be avoided. Yet Bloomberg Media Group is taking the opposite view, making it easier for advertisers to place their messages amid its newsiest content.
Sahil Patel | Digiday | 8/25/2015
Depending on the video platform, advertisers generally have to choose between autoplay or user-initiated video. Flipboard wants to offer both in the same unit.
Laurie Sullivan | MediaPost | 8/24/2015
Search engines and Web publishers are bleeding billions of dollars in lost ad revenue from ad blocking, the act of installing browser tools that identify and remove advertisements.