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To receive the certification, digital sales professionals must complete an examination, which covers general comprehension of the interactive advertising ecosystem, selling digital media and analyzing campaign performance.
New ad-booking platform opens the way for seamless, multi-channel buying.
Newspapers claiming automation mailing rates for their Periodicals newspapers or Standard Mail flats not eligible for Enhanced Carrier Route rates face new hurdles on Jan. 26, 2014, as the U.S. Postal Service’s mandates for Full-Service Intelligent Mail Barcodes (IMbs) kick in.
Star Tribune Media Company today unveiled new enhancements to Star Tribune Weekly Ads, the digital preprint solution that enables print advertisers to reach thousands of additional, motivated shoppers on StarTribune.com, Minnesota’s most-visited local website.
Does the internet need a TV-like upfront? Conventional wisdom was no -- unlike TV, there's no scarcity on the web, and little to buy six or nine months in advance.
On the day that Facebook is expected to announce the Facebook phone, it is being predicted that almost 30% of all mobile display ads will go to the social network this year.
Online publications should focus on immediate online transactions to replace declining advertising revenue.
Tablets are in the hands of an increasing share of high-value consumers worldwide.
Trying to keep its digital edge, The Wall Street Journal is bolstering its marketing team with several strategic hires.
In a world where news and entertainment are available everywhere, 15.9 million adults read a daily newspaper every week. Daily newspapers continue to play an important role in Canadians’ lives.
Bloomberg Businessweek is expanding its alternate delivery program via a
partnership with Gannett, the magazine will announce Monday.
In a post on Time Out Chicago's decision to end its print edition, Michael Miner reveals that print readership of the Chicago Reader has grown by 38 percent since 2010.
New data released by the National Readership Survey and comScore
places the Daily Mail top of UK national newspapers for combined
readership in 2012
Newsosaur: How Publishers Can Win at Mobile Commerce