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As a result of media buyers’ increased interest in timely data, the Alliance for Audited Media’s board of directors approved a new rule that requires U.S. magazines with circulation of 250,000 or more to report per-issue data via AAM’s Rapid Report online tool.
Local media ad revenue is expected to hit $148 billion in 2017, rising from $132.5 billion in 2012 at a rate of 2.3% annually, according to BIA/Kelsey’s new “U.S. Local Media Forecast (2012-2017)” released today.
Anyone who visited WashingtonPost.com on Tuesday saw a fairly typical mix of home page stories, with one exception: a feature describing how small businesses in West Virginia are using a new mobile marketing app.
The New York Times offers an ad tool that lets brands use its stories in
a unique form of content marketing. The tool, which can provide
publishers with a new source of long-tail revenue, will soon be used by
other publishers like Forbes and Condé Nast.
Global Ad Distribution, the industry’s leading expert in TMC and alternate delivery, is now delivering more than 1 million packages per week across the United States.
Google executives, declaring themselves pleased with the results of an unusual advertising initiative last year, are bringing out a Version 2.0, again teaming with agencies and marketers to try demonstrating that technology is not incompatible with traditional Madison Avenue sales strategies like emotional storytelling.
Trying to talk up reach through local media conduit, video assets.
It’s hard to overstate the velocity and magnitude of the shift from mass to target marketing in an era when, as ComScore reports, 50% of mobile users have smartphones and 37% of digital page views occur on mobile screens instead of desktops.
Safeway is doing its best to eliminate print advertising in favor of more personalized digital ads.
Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading.
Adpay, Inc. and Cox Media Group have partnered to offer a robust Classifieds platform to more than four million print and online newspaper readers in the CMG markets.
Seattle’s quirky neighborhood news blogs aren’t as plentiful as they were a few years ago, but the sites that remain are seeking the kind of unique content and steady revenue necessary to last for the long haul.
The New York Times today announced the launch of a new custom advertising unit featuring its TimesMachine digital archive that allows third parties to use images of past editions of the newspaper in their advertising.
Newsosaur: How Publishers Can Win at Mobile Commerce