Ad/Circ
47 percent of respondents believe publishers are the best ad campaign media.
Google generated $20.8 billion in ad revenue in the first six months of 2012.
Local media operators are struggling to make meaningful overall gains from slow digital growth as the fragile UK economy and threats from alternative channels prompt their classified advertisers to pull back on spending.
ABC to announce rebranding campaign on Nov. 15 at annual conference in New York.
The Guardian's public editor speaks out about wraparound advertisement.
Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week.
With member approval of an acquisition agreement and amended certificate of incorporation, CAC will begin operating as a subsidiary of ABC before the end of the year.
Circulation for the 528 newspapers reporting comparable Sunday data increased 0.6 percent.
Tablet ad campaigns are outperforming mobile norms on key brand metrics, according to a new eMarketer report, “Tablet Advertising: Volume and Engagement Levels Jump Up.” Paid search ads targeting tablets are delivering better results than desktop search.
As both digital media and multicultural outreach become more popular
marketing techniques, US marketers are beginning to combine the two
efforts.
Advertising is what keeps the Web free, and no one is more painfully aware of this than the niche publisher.
16% of the U.S. population is currently Latino, while only 1% of U.S.
marketing dollars are targeted toward reaching that population.
Three national broadsheets saw their average month-on-month circulation increase in September.
Newsosaur: How Publishers Can Win at Mobile Commerce