Ad/Circ
The list of publications with their own private online ad exchanges continues to grow.
More money is going into online ads than ever before, but much of this bounty is being distributed
through advertising exchanges, such as AOL’s Advertising.com or Google
AdSense.
Index Platform, a global sell-side platform operated by Casale Media, revealed that advertisers and publishers are relying on the human element in programmatic ad buying and selling to drive the growth of RTB and private exchanges.
Global Ad Distribution, the industry’s leading expert in TMC and alternate delivery, has successfully launch its operation in Las Vegas, distributing the Review-Journal’s weekly Views publication.
BIA/Kelsey today announced that it will revise its U.S. Local Media revenue estimates to reflect a decrease in revenue for the newspaper industry for 2012 and going forward.
"Viewability” may not be a word according to spell-check, but it’s an important concept for online advertising, as advertisers fear their messages may end up “below the fold” or otherwise tucked away in some obscure corner of a Web page.
Stubby fingers may be the reason many consumers end up checking out advertisements on smartphones and tablet computers.
Win $1 million worth of advertising with a creative idea for and execution of an ad campaign.
The internet will attract 16 percent more advertising dollars through 2013, while newspapers and magazines will lose two percent of their ad money, according to ZenithOptimedia’s latest forecast.
US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.
Survey shows that combined print and online readership of the
Star in the GTA stands at 2.3 million adults, up 0.8 per cent
from a year earlier.
Ad reps at the Star-Ledger in Newark have found ReserveAdBoss to
be particularly effective in selling the premium space available on
zoned pages or strip ads on the bottom of section fronts.
The
conference theme, “Media 360: Creating a Circle of Brand Engagement,” reflects
today’s cross-media environment. Attendees will hear industry leaders share
experiences with tablet publishing and advertising, data ownership and privacy
issues, content marketing trends and measuring social media.
Newsosaur: How Publishers Can Win at Mobile Commerce