Ad/Circ
A startup called Wanderful Media wants to find a place for circulars (those printed flyers full of the latest deals and coupons) in the digital world.
COLORADO — Students from the University of Colorado are among the first journalists in this state to mine data from the political advertising contracts that many stations must now post online, under a Federal Communications Commission mandate issued earlier this year.
Some highlights from a memo that Orange County Register publisher Aaron Kushner sent to his staff on Wednesday:
News International's chief executive, Tom Mockridge, has revealed The Times, the Sunday Times and The Sun newspapers are preparing to implement a "groundbreaking" automated system that will convert prints ads into digital iterations.
Facebook formally announced Thursday that its Facebook Exchange real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its FBX partners to release results they have achieved via the platform.
– American Circulation Innovations (ACI) announced that the Orange County Register has nearly tripled their community newspaper and nonsubscriber distribution partnership with ACI to more than 650,000 households weekly
Retail spending on local advertising is expected to pass $26.8 billion in 2013, with $4.2 billion of that spent on online media, according to a new report released today by BIA/Kelsey.
Volkswagen of India decided to create a buzz around the brand by
putting a vibrating black box in ads the appeared in Indian newspapers.
Queensland’s largest regional newspaper, the Gold Coast Bulletin, has hit on a winning marketing campaign with its “Bully Mates’ Rates” discount coupon promotion, delivering unrivaled results for advertisers.
As social media sites start introducing more ads targeting behavior
and/or interests, they likely will reduce the pleasure users derive from
their social media experience.
While nearly every paid-for regional newspaper in the British Isles lost sales year on year in the first half of 2012 some titles did manage to defy the odds and grow print circulation.
The reality is that you can make money online but that newspapers are not competing effectively for digital advertising.
Are media buyers really spending half of their display ad budgets on wasted impressions? According to second quarter findings from AdSafe Media, perhaps.