5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising solutions, as its authorized distributor to market its industry-leading ad DEPOT advertising suite of products to the North American media industry.  

ad DEPOT delivers power without complexity – whether dealing with sales, marketing, finance or production, everyone can be “on the same page” with immediate access to pertinent information. With the ability to sell and track digital and print ads in a single system, online ad selling, packaged ad buys and multi-channel sales are just a few of the possibilities ad DEPOT offers to help generate more ad revenue from previously untapped sources.  

The ad DEPOT system can handle display and classified advertising bookings for both print and online media. The software enables users to track and sell advertising as well as manage billing, contracts, layouts, marketing and sales force automation; providing true end-to-end control of advertising sales, production and delivery processes. ad DEPOT can also work with Bluefin Place Ad for advertiser self-service ad booking and Bluefin Marketplace for online classified search and display.  

“Today’s changing publishing environment holds real challenges and opportunities for media companies”, states Rod Fenwick, CEO of 5 fifteen. “We have built a reputation for delivering solutions based upon our clients business requirement for a multi-channel advertising system that will help grow revenues and increase overall operational efficiencies. With Bluefin Technology Partners’ experience, customer-centric focus, and core business philosophy, we can expand our market reach into North America.”  

Steve Rosenfeld, General Partner at Bluefin Technology Partners said, “We are delighted to offer such a revolutionary cloud-based solution to our customers. Based on their most recent successful deployments in Europe and the U.S., publishers can now take advantage of a proven multimedia platform to manage all of their advertising distribution channels opportunities in one powerful web-based solution.”  

About 5 fifteen Ltd  
5 fifteen provides software products designed for newspaper and magazine publishers' advertising, circulation, and new media applications and consulting services. 5 fifteen works with more than 100 publishing operations worldwide, including Media Norge, Hearst Magazines, National Magazine Company, IPC Media, Elsevier-Science, Reed Business Information, Macmillan Publishing and Nature Publishing Group.  More information can be found at www.addepot.co.uk.  

About Bluefin Technology Partners  
Bluefin was founded in January of 2005 as an innovative solutions provider to the media industry. Our platform offers publishers of all sizes a hosted solution to help grow their online, print, and mobile classified business.  The solution is designed to generate maximum revenue for publishers by offering advertisers the best tools available to place, review and publish their media buys – and by giving their readers a great online user experience.  Bluefin clients are publishing over 100 newspaper titles and related websites in the United States, Canada, United Kingdom, and the Republic of South Africa.  

For more information contact: Steve Rosenfeld at 978-662-3323, email – steve@getbluefin.com

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