On average, digital circulation now accounts for 15.3 percent of newspapers’ total circulation mix, up from 9.8 percent in September 2011. Digital circulation may be tablet or smartphone apps, PDF replicas, metered or restricted-access websites, or e-reader editions. Branded editions, newspaper-owned products such as commuter, community, alternative-language or Sunday-Select type newspapers, make up 5.6 percent of newspapers’ total average circulation, up from 4.2 percent in September 2011.

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