The conference theme, “Media 360: Creating a Circle of Brand Engagement,” reflects today’s cross-media environment. Attendees will hear industry leaders share experiences with tablet publishing and advertising, data ownership and privacy issues, content marketing trends and measuring social media.
The two-day event begins with ABC’s popular “Nuts and Bolts” sessions on Wednesday, Nov. 14, highlighting recent rule changes, multimedia reporting options and the latest initiatives in each membership division. The conference’s opening reception follows that evening, where guests and speakers can network while enjoying cocktails and hors d'oeuvres.
Thursday, Nov. 15, features a full day of events. The morning’s general session is comprised of four panels:
• “Tablets: Extending the Print Experience” Edward W. Boyd, CEO of one, will lead a discussion on experiences with publishing and advertising on tablet devices. Panelists include Brian Monahan, MAGNA Intelligence; Johnathan Shar, Nook; and Chris Wilkes, Hearst Digital Media.
• “Data: Who Owns What and Where Does Privacy Fit In?” Director of Global Media and Activation for Merck Consumer Care Christina Meringolo, will lead a conversation on “big data” and its implications for media owners and marketers. Panelists include Jenny Abramson, Personal; Kerry Bianchi, Accenture; John Montgomery, GroupM; and Tim Waddell, Adobe.
• “Content Marketing: Creating New Relationships and Revenue Streams” The morning’s third panel will examine the importance of how publishers and marketers leverage their brands multiple channels and devices. Panelists include Jonathan Harris, National Post; James Moroney, The Dallas Morning News; and Alex Tamayo, PHD.
• “Social Media: Engagement vs. ‘Likes’” Likes. Followers. Retweets. Brands may have a strong social media presence, but what’s the worth of these selective audiences and readers? Craig Hanna, executive vice president of Econsultancy, will lead the final panel of the day, as marketing and social media experts analyze how to put meaning behind social media metrics. Panelists include Robin Fray Carey, Social Media Today; Greg Kahn, Optimedia; Christine Osekoski, Fast Company; and Liz Ross, BPN.
Lunch will be accompanied by a presentation from key note speaker Justin B. Smith, president of Atlantic Media Company, who will share how his efforts at The Atlantic increased its audience and influence, enhanced its industry-leading digital and events businesses and generated double digit revenue growth.
After the general session, the annual business meeting will be headed by ABC Chairman Sunni Boot and President Mike Lavery, who will present their outlook for the organization and their perspectives for ABC in 2013.
The conference will conclude with member divisional meetings and director elections. Complete program details, including online registration, are available on ABC's Conference Website.
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit www.accessabc.com.