After holding ad spending flat in the first quarter, marketers increased their spending in U.S. measured media in the second quarter by 3.5% from the quarter a year earlier, according to data released today by Kantar Media. Their spending totaled $35.8 billion, Kantar Media said.

"Ad spend has now increased for six consecutive quarters and in reaching 3.5 percent growth for Q2, had its best performance in a non-Olympic period since the end of 2010," said Jon Swallen, chief research officer at Kantar Media North America, in a statement.

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