A radical shift in the way auto dealers and manufacturers are marketing themselves is pulling advertising money away from TV, radio and newspapers — which have traditionally relied heavily on auto ads to generate revenue — and driving it to digital outlets.

Revenue from online automotive advertising is expected to grow 26% in 2013, according to a client memo out today from Borrell Associates.

The consulting firm is reporting a radical shift in the way auto dealers and manufacturers market themselves, as they drop print and broadcast in favor of digital.



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