Newspaper circulation departments are increasing profitability
according to the recently released 2010 National Cost & Revenue
Study for Daily Newspapers, conducted by the Inland Press Association
and co-sponsored by the Media Financial Management Association.
profit ranges from 46.9 to 48.1 percent for the various circulation
sizes represented by the 2010 study, which covers 2009. This same
measurement for 2008 failed to yield even 30 percent circulation profits
in all circulation sizes.