Content That Works today announces that it will work with Informed Interactive to produce native advertising in more than 20 mid-metro and community media markets nationwide for local advertisers. It is the second sponsored-content partnership for CTW’s new division, Native Advertising That Works, a unit devoted to developing creative, credible and highly targeted local advertising content.

“We consider native advertising one of the most promising digital marketing solutions we are adding to our portfolio for local clients this year, said Jay Small, president of Informed Interactive, a division of Evening Post Industries that handles interactive operations for the company. “We want the content of our native ads to be valuable to both clients and information consumers. So to develop that content we turned to the content team we could trust — Content That Works.”

Native Advertising That Works is a white-label resource that helps media companies produce local sponsored stories, slideshows and video for branded-content presentations. The company tailors sponsored-content programs to the specific goals of its media partners and to the profile of the local market.

“We couldn’t ask for a better partner than Informed Interactive,” said Paul Camp, CEO of Content That Works. “They are a top-notch organization, and their television stations and newspapers are market leaders. Plus, native advertising is a major part of their new-revenue initiatives for 2014. We are delighted to partner with them.”

Native Advertising That Works quickly and economically produces local native content by drawing on Content That Works’ extensive experience preparing timely niche content for editorial use. Every article, slideshow and video is customized to the goals of its media partners to produce interesting topical articles that quote local advertisers and help elevate them in search.

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