Retail spending on local advertising is expected to pass $26.8 billion in 2013, with $4.2 billion of that spent on online media, according to a new report released today by BIA/Kelsey.

A majority of retail ad dollars are expected to go to direct mail (42.5%), followed by newspapers (19.5%), online (11.2%), radio (10.2%) and TV (7.9%), according to BIA/Kelsey.

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