What can the U.S. learn from European news innovation?
Yesterday, we focused on Finland’s Sanoma and its worldwide leadership in digital circulation revenue. Today we look at Schibsted, now the eighth largest news company in the world by revenues, just behind The New York Times Co. It now operates in 28 countries; 36 percent of its revenues come from digital offerings, a percentage more than three times that of the average newspaper company. Schibsted has set a new standard, in both news transformation and in the revival and updating of the classifieds business — and now it’s blazing a trail in online services, an area at which every publisher should be taking a long look.
