by: GigaOM

Amid debates over Do Not Track and increased activity in ad tech, a report released Monday from privacy management firm TRUSTe signals that consumers are increasingly taking actions to protect their online privacy.

Last year, the firm found that 27 percent of U.S. adults over the age of 18 indicated that they will opt out of online behavioral advertising to manage privacy. This year, that figure has nearly doubled to 50 percent.