by: Bradley Johnson | AdvertisingAge.com

The nation's 100 biggest advertisers boosted 2011 total U.S. ad spending by 4.8%. But you wouldn't know spending was on the rise if you looked only at last year's measured media.

Measured spending for the top 100 actually slipped 0.2%. A double-digit measured-media gain for internet display spending and a small increase in TV did not make up for losses in newspapers, magazines and radio.