The Wall Street Journal announced the launch of a new content division today: WSJ. Custom Studios, which global head of advertising Trevor Fellows described in an announcement as "an innovative, intelligent and flexible suite of capabilities that will help market-leading brands develop even deeper relationships with their clients and our readers."

WSJ. Custom Studios will include a native advertising component called Narratives, the content of which will live on wsj.com but will be "clearly and compellingly delineated from news and editorial content," according to the announcement.

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