by: Michelle Manafy | Minonline.com

YuMe, a provider of digital brand advertising software and services, has just announced its latest solution for advertising on mobile devices —a full-screen, interactive, mobile video ad unit called YuMe Mobile Flip. Leveraging the native functionality of iOS and Android-based mobile devices, YuMe Mobile Flip is intended to allow advertisers and publishers to create immersive advertising experience on tablets that allows consumers to instantly capture and retain key ad messages on one “slate” – or view – of a tablet device or smartphone, and then quickly “flip” to a second slate to interact further with the brand.