Newspaper publishers beleaguered by digital developments for the past decade are starting to believe that business models to support digital journalism have emerged. Their increasing optimism is driven by a number of factors: the growing revenue from paywalls and digital apps for tablets and smartphones, as well as a more favorable shift in public attitudes towards paying for online news. These trends are leading more newspapers to shut off or reduce the flow of free digital news, with the Daily Telegraph and the Sun recently introducing pay services, and about half of US newspapers currently charging for some digital news services.

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