by: Mathew Ingram | GigaOM

There has been a lot of buzz around the recent launch of a new online business publication called Quartz, in part because a new global business-news provider doesn’t come along that often, but also because it comes from the team behind The Atlantic — a 155-year-old magazine that has managed to beat almost overwhelming odds and become something of a digital success story. Although there are other digital-native media entities that are doing interesting things, including BuzzFeed and the Huffington Post, there’s an argument to be made that Atlantic Media is one of the most interesting traditional media players for a number of reasons.