Statement from NAA President and CEO John F. Sturm:
Quarter after quarter, newspaper advertising has shown signs of a continued turnaround and an essential repositioning. Buoyed by online growth and moderating print declines, these figures point to a continually improving advertising environment for newspapers, with encouraging trends as we progress further into 2011. Online revenues increased 14 percent in last year's fourth quarter, with 12 percent of all newspaper ad revenues generated from digital platforms.
Newspapers - in print and digital form - remain the largest source of original, high-quality news and information in the United States, reaching nearly two-thirds of all adult Internet users and attracting more than 164 million people who read a newspaper in print or online each and every week.
Fourth quarter and full year (2010) advertising figures are now available on our website (in the Trends and Numbers section - http://www.naa.org/TrendsandNumbers.aspx; click on "Advertising Expenditures").