I was content to let U-T TV fall like a tree in the woods that nobody was around to hear.

But then the biggest publication in town called U-T TV nothing less than a "new frontier for news," which meant people had to be watching. That publication was ... the U-T itself.

U-T San Diego's big write-up of U-T TV, the paper's effort to roll out continuous TV programming, is written by an outside freelancer, to give it the guise of an objective news story. The piece uses words like "ambitious" and "bold" and says the station is attracting "measurable amounts of viewers" (whether that's six, or 6 million, it doesn't specify).

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