The free weekly newspaper is distributed in stores and newspaper racks with its circulation exceeding 17,000 during summer months. Additionally Oregon Coast Today is available via mobile communication devices and its website.
Oregon Coast Today was first published in 2005 by Dave and Niki Price. The couple grew the publication in pages and distribution since its initial printing of 5,000 copies. Gauger Media Service, Inc., a newspaper and magazine brokerage firm in Raymond, Wash. represented sellers.
East Oregonian Publishing Co., which has been under the same family ownership since 1908, operates seven newspapers and 14 websites in Oregon and Washington, including The Daily Astorian in Astoria, Oregon and the Chinook Observer across the Columbia River in Long Beach, Wash.
Steve Forrester, president and chief executive officer of East Oregonian Publishing Co., said, “Oregon Coast Today is a perfect companion to our weekly Coast Weekend publication and our annual magazine, Our Coast.” John S. Perry, EOPC's chief operating officer, added: “Oregon Coast Today is a powerful brand that will allow our company to expand its advertising services in Lincoln City, Newport and Tillamook, Oregon.”
Perry explained Oregon Coast Today would operate independently with its own news staff and advertising representatives.
In addition to The Daily Astorian and Chinook Observer, the Salem-based East Oregonian Publishing Co. owns and operates other publications and websites: the East Oregonian in Pendleton; the Wallowa County Chieftain in Enterprise; the Blue Mountain Eagle in John Day; the Hermiston Herald; Eastern Oregon Real Estate Guide; Eastern Oregon Marketplace; Our Coast magazine and its website, DiscoverOurCoast.com; CoastWeekend.com; Coast Marketplace; OnlyAg.com; Farmseller.com; Seaside-Sun.com; NorthwestOpinions.com and the Capital Press, a four-state agricultural weekly newspaper and website based in Salem.