Its solution SemanticProtect monitors page changes and automatically updates new content restrictions. "From plane crashes to extra-marital affairs, 2010 has taught us that placement on some page content can be a dangerous move for brands," Peer39 founder and CEO Amiad Solomon said in a statement.
SemanticProtect can be applied to avoid placing ads next to articles about disasters, crime, or other content that could be questionable for a specific brand.
"Peer39's SemanticProtect gives both advertisers and publishers peace of mind, knowing that advertisements will be placed in appropriate contexts," Gordon Crovitz, a Peer39 advisory board member and former publisher of The Wall Street Journal, said in a statement.