by: Josh Sternberg | Digiday

When Hurricane Sandy hit New York City, sites like Gawker and the Huffington Post got knocked offline because their data centers were flooded. If media companies devoted more resources to CTO budgets for preventive measures like additional data centers, the sites may have stayed up.

Media tech departments are often ignored until problems like security attacks or disaster recovery arise, and then it’s up to them to fix the problem. Not putting resources into security threats — whether hacking attempts or disaster recovery — can hurt when a site becomes compromised.