Rupert Murdoch has settled on a new name for his soon-to-be-reconstituted film and television company: 21st Century Fox, a moniker with a guaranteed 87-year shelf life.

That should be more than sufficient for the 82-year-old media mogul.

Murdoch and senior managers had previously announced that the existing News Corp. would be renamed "Fox Group" when the media conglomerate cleaves itself into two separate publicly traded companies this summer.

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