HARRISBURG, Pa. (January 23, 2013) — The PNA is pleased to announce two additional value-added workshops to the 2013 America East program lineup. Russell Viers, an Adobe Certified instructor in InDesign, Photoshop and Illustrator, will offer two three-hour special workshops for anyone wishing to improve the production time and techniques of his/her news organization.

From 9 a.m. to 12 p.m. on Tuesday, April 9, Viers will conduct a session titled “How Production Changes Today Can Save You Money Now and in the Future.” Those in attendance will learn techniques that will improve company workflow, while also saving money. During this morning workshop, Viers will help you set your news media company up for the trends rapidly changing our industry.

The afternoon session titled “Putting Out Your Newspaper Faster with InDesign and Photoshop” will take place from 1 to 4 p.m. This session will cover some key techniques that will cut hours from your weekly production cycle, allowing more time for other activities like writing more stories, selling more ads and taking more photographs. Individual sessions are priced at $79, or you could attend both sessions for a discounted rate of $150. If you’re already planning on attending America East, you can add these sessions to your itinerary for only $39 each. Registration information can be found on the America East website at www.america-east.com.

Russell Viers is a transition expert in the publishing world. Since 1997, he has helped news media companies adapt and evolve with the industry. His methods for modern PDF creation, editing and output have streamlined production for many in the industry. In 2010, Viers created Atomic News Tools – software that allows small publishers to take content from InDesign to the web in seconds. To learn more about Russell Viers and his speaking/training opportunities, visit his website, www.russellviers.com.   

America East is the premiere annual conference and trade show for the news media industry, administered by the PNA and several co-sponsoring associations. 2013 promises to deliver sessions for everyone involved with news media organizations and their multimedia projects. Topics to be covered include social and mobile strategies, audience engagement, creative revenue-generating streams, sustainability programs, sales strategy and much more. A robust trade show floor offers attendees the latest in products and services. To date, 60+ exhibiting companies are confirmed participants. With its convenient, central location in Hershey, America East is a cost-effective conference with so much to offer. To learn more, visit www.america-east.com.  

The PNA, founded in 1925, is the nonprofit trade association for print and online media in the Commonwealth of Pennsylvania. Its mission is to advance the interests of Pennsylvania news organizations, promote the importance of a free and independent press and provide a forum for critical and innovative thinking about the future of journalism and the news media industry. It has more than 300 newspaper and media members, including daily, weekly, and college newspapers and online publication. To learn more about the Pennsylvania NewsMedia Association, visit www.panewsmedia.org.

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