“Attracting advertising dollars and readers requires creativity and innovation as digital and print mediums diversify”, said Tara Sawatsky, Canopy’s Newspaper Campaigner. “We want to use this survey to recognize and highlight environmental innovation and leadership in the global industry of newspaper publishing with those critical audiences”, she added.
The International Newspaper Environmental Leadership Survey is quick, convenient, strictly confidential, and no failing grades or rankings will be assigned as a result of participation. This survey marks the most comprehensive independent effort to identify, assess and celebrate newspapers for their green achievements.
“The results of the survey will recognize newspapers that are keeping abreast of and responding to the demands of a growing green marketplace”, said Nicole Rycroft, Executive Director of Canopy. “Companies that work with us to protect the world’s forests, species and climate are looking to make connections to other businesses acting with the same values”.
Canopy will promote the International Newspaper Environmental Leaders through trade outlets, conventional news outlets, Canopy’s web site and social media, and our more than 700 corporate partners.
All newspaper media companies and publishers are invited to complete the voluntary, no-fee online survey to gain third party recognition of their sustainability efforts. The survey can be found at:
https://www.surveymonkey.com/s/Newspaper2013