by: Sarah Erickson | Ebyline

While traditional media outlets wring their hands and issue alarming reports about slipping ad dollars and loss of audience shares, web-based publications like The Huffington Post and Buzzfeed are not-so-quietly taking over as viral news sites and redefining the behavior of a successful news publisher.

At the helm of such a major shift in news dissemination are the few folks who can stand on the crux of engineering / software development and editorial prowess and see the future.