To paywall or not to paywall: it's a question that plagues the media.
At its heart is a debate about whether your readers are your customers –
or your product, to be sold to advertisers.
At Die Tageszeitung,
a newspaper based in Berlin, they look at it differently. Its readers
are its owners. Quite literally, in fact. Taz – as the paper is
nicknamed – is owned by a co-operative of 12,000 readers.