by: NewJerseyHills.com
The newspaper business – both small and large papers – across the country has sounded full-throated opposition this past month about a plan by the U.S. Postal Service (USPS) to purposely entice advertising out of the newspaper so ads can be placed instead with the USPS-favored stakeholder Valassis Communications Inc., of Livonia, Mich., which bought the direct mail company Advo Inc. of Windsor, Conn., in 2006.The goal of the USPS is to create more advertising mail.