The New York Times debuted a new multimedia feature Thursday so beautiful it has a lot of people wondering — especially those inside the New York Times — if the mainstream media is about to forgo words and pictures for a whole lot more. Unlike a standard words-on-page article that doesn't diverge too much from print in the design department, "Snow Fall," a multi-"chapter" series by features reporter John Branch, integrates video, photos, and graphics in a way that makes multimedia feel natural and useful, not just tacked on.

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