As the multimedia pioneer in the United Arab Emirates continues to grow, SAXOTECH's digital platform will provide ADM with a complete multi-channel solution for its English-language print and digital media properties. Abu Dhabi Media is already utilizing SAXOTECH’s Mediaware Center.
"SAXOTECH's editorial system has served us well for the past five years and we believe that moving to a fully integrated print and digital system, where the majority of our users can publish to multiple platforms from a single user interface is the next logical step for us," said Laura Koot, managing editor, The National.
Abu Dhabi Media's print and digital properties will use SAXOTECH's integrated multi-channel workflow and content management solution to produce and share news and information. The centralized system will enable a collaborative and efficient workflow to plan, respond to readership trends, and produce and publish content for both print and digital channels.
"Abu Dhabi Media has established a solid reputation in the UAE for producing quality content and we are pleased to be supporting them again with their digital media needs," said Anders Christiansen, chief executive officer, SAXOTECH. "Having one system that can take the media company from the planning stage through production will significantly increase efficiencies and free up resources to focus on other revenue-generating projects."