Amazon and Hachette are officially engaged in a tug-of-war game, and now the e-retailer is reaching out to customers for a little extra leverage for its side.

On Friday night, Amazon launched ReadersUnited.com, a website dedicated to urging readers to take a stand in its messy contract battle with the French publisher, The New York Times reported. The site features a letter from the Amazon books team, asking customers to directly email Hachette's CEO, Michael Pietsch, and tell him to "stop working so hard to overcharge for e-books."

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