There is much talk of paywalls at the moment, but don't forget the other side of the payfence: there is a huge opportunity in ad-supported free media and MailOnline is showing the way forward.

We were treated to an astonishing set of figures at an investor briefing from DMG Media, the consumer publishing division of DMGT, which houses the Daily Mail, daily deals site Wowcher and property and recruitment classified businesses.

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