Gordon Borrell, newspaper reporter turned digital advertising
analyst, has been tough on his old profession through the years. After
holding their own in the first wave of digital growth from 2002 to 2006,
he has written, newspapers lost huge market share
to news-free “pure plays” like Craigslist and Groupon for five years beginning in 2007.
More recently, Borrell has been predicting (prematurely he would
concede), a turnaround in newspapers’ ad fortunes in their local
markets. Last week, he unveiled a 2013 forecast that is positively bullish