Gannett Co Inc (GCI.N), one of the newspaper owners of Cars.com, is exploring a bid for all of the auto sales website and has discussed teaming up with private equity firms in a deal that could reach $3 billion, people familiar with the matter said.  

Gannett, the parent company of USA Today, is one of the five newspaper publishers that back Classified Ventures, the entity that owns Cars.com.

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