by: portada-online.com
EC Hispanic Media is launching El Punto Semanal, a Spanish – language weekly for the Los Angeles market in the first quarter of 2012. The free publication will have a circulation of 140,000 and will be distributed via rack card at retailers and street racks to a large extent using El Clasificado’s current distribution system.
El Punto is an interesting addition to the Los Angeles Hispanic newspaper market whose major players include ImpreMedia’s La Opinion (daily), Tribune’s Hoy Los Angeles (weekly) and Media News Group’s Impacto USA (weekly, Orange County).
