Newspaper websites are among the most frequently visited on the Internet. According to the Newspaper Association of America
U.S. newspapers attracted 113 million online visitors in the first
quarter of 2012, up 4.4% from a year earlier. What’s more, the number of
minutes spent on newspaper sites rose 19%.
The audience also grew more attractive from an advertising
perspective: unique visitors in the vital 21-to-34 demographic rose 7%,
and the number of high-income users (above $100,000) rose 6%.