Developed in collaboration with clients, the new Infomart platform offers the most complete media monitoring solutions in the industry. Infomart integrates all media(traditional news, television, radio, online and social) as well as the essential tools needed to more effectively monitor, curate, analyze, report and disseminate content in one workspace.
Infomart has also integrated direct access to Twitter’s massive pipeline of data via Gnip,the world’s largest and most trusted provider of social data to enterprise institutions.
“As a full service media consultancy, Infomart provides the platform, analysis and insights that help clients develop brand strategies that drive optimal value for their business,” said Jonathan Harris, Managing Director, Infomart. “It’s not enough to simply know what’s being said about a brand. Today, clients need to know what it means,who’s driving the conversations and how they can effectively tell their brand story.”
Infomart has also formed a professional services team of media experts with extensive backgrounds in journalism, research, data analytics, public relations, brand management and social media to provide clients with deeper data analysis and insights.Clients can choose from a full suite of professional services including Executive Summaries sent in customized, easy-to-read and smart-phone friendly newsletters,qualitative analysis illustrated with graphs and charts as well as solutions designed to help inform brand strategies.
Additional key new platform features include:
- Tags and smart tags to slice, sort and report results sets and/or curated content that can be applied to each document, article and tweet.
- Data-rich reports including Competitive Analysis, Campaign Measurement and Brand Measurement with each report incorporating a different combination of metrics such as tone, volume and media mix.
- Collaboration tools that enable colleagues to assign tasks, monitor results and share reports saving employees valuable time.
“With more than two decades of experience helping clients meet their monitoring and media management needs, we understand the ever changing media landscape,” said Harris. “We will continue to transform our platform and professional services to help clients build their brand and their business.”
Infomart has started migrating existing clients to the new platform and expects the migration to be fully completed in 2014. New clients will be subscribing to the new platform.
Infomart, a division of Postmedia Network Inc. and one of Canada’s leading media consultancies, provides media monitoring services, research, strategic solutions and corporate data to Canada’s best-informed organizations. Infomart helps clients easily pinpoint the most important stories affecting their brand and transform data insights into solutions designed to drive traffic and build revenue. For more information, visit www.infomart.com.