Kapost started out with a simple goal: Build a software-as-a-service that helped media companies manage the pitching, assigning, editing and payment workflow for a large group of editorial contributors. But like fellow TechStars graduate Contently, Kapost is betting that the bigger opportunity lies in providing tools to nonmedia brands publishing more original editorial as part of the growing content-marketing industry.
Kapost has just closed a $1.5 million Series B financing round. The lead investor was Circle P Capital, followed by Highway 12 Ventures and High Country Venture. Associated Content founder Luke Beatty is joining the Kapost board.