by: Rick Edmonds | Poynter

The newspaper industry’ s effort to cover print advertising losses with digital ad gains, weak in 2010 and 2011, deteriorated further in the first half of this year.

Newspaper Association of America advertising statistics, posted last week, show $798 million in print losses for the first half of 2012 compared to the same period a year ago. That is only slightly offset by a $32 million gain in digital. The ratio of losses to gains is 25 to 1.