by: Ian Tennant | Knight Center

Recent data showing print advertising revenue continues to decline in the newspaper industry has emerged just as some observers suggest newspapers should consider price increases for their print product, a strategy that doesn't impress one Wall Street Journal editor.

According to the Newspaper Association of America's (NAA) second quarter results for 2012 (released Sept. 4), nearly $4.8 billion was spent on print advertising but that number reflects a 7.85 percent decline from the same period last year.