by: Michael Depp | NetNewsCheck

ORLANDO, Fla. -- Newspapers looking to diversify their revenue streams must first brace their internal culture for a change, experts at the Newspaper Association of America's mediaXchange advised on Monday.

"It takes a culture that's ready to change and that wants to change," said Grant Moise, VP of digital for The Dallas Morning News, which opened or acquired five separate companies in 2012 alone as part of its own diversification strategy.