“Representing Business Insider is a great addition to Postmedia’s already extensive portfolio further extending our advertising reach,” said Shelley Middlebrook, Vice President, Integrated Advertising, Postmedia Network. “With 1.5 million visits and 9 million page views across Canada, Business Insider’s audience is a terrific complement to our existing audience of 7 million monthly unique online visitors across our network. We’re happy to offer our advertisers the opportunity to leverage Business Insider’s audience.”
Business Insider covers all aspects of business news from finance to politics to Wall Street gossip with 15.5 million monthly unique visitors, 58,000 Facebook fans and 1.6 million Twitter followers globally (Source: Google Analytics). The website’s Canadian readership reaches coast-to-coast, with a concentration in Ontario.
“We are excited to have Postmedia represent us in Canada,” said Bridget Williams, SVP Business and Audience Development, Business Insider. “We chose Postmedia because of its solid industry relationships with a large network of advertisers and agencies. We're confident they will represent our brand well in the marketplace.”
About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country’s oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.