by: Alysia Santo | CPJ.com
The Seattle-based political news site PubliCola is closing, despite strong readership. As founder Josh Feit describes in a post, the site is quite popular, with “more than 400,000 monthly page views during the election season and currently more than 10,000 Facebook and Twitter followers.” But that doesn’t always equal commensurate returns. Feit writes, “We haven’t been successful as a business. Advertising revenue has been limited and inconsistent.”